Social media Questions

12 QUESTIONS FOR SOCIAL MEDIA IN 2012

Typically this time of year would see people make predictions about what 2012 & social media will bring, but given the complexity of the world around us, I thought it wiser to highlight the questi...

Problems with Groupon

THE PROBLEM WITH GROUPON

I read a blog post recently which points out one of the many flaws in Groupons model. This time for the B2B customer using the platform and its mass impact on the SME marketplace. I suggest you read i...

Business platform

BEING THE CEO OF A PLATFORM BUSINESS

In a long-tail world it’s becoming increasingly impossible for any single organisation to deal with the fragmentation of demand. Apple’s solution – with its iPhone – was to bec...

Shopkepper

SOCIAL TECHNOLOGY: MAKING BIG BUSINESS SMALL

I was recently at Barcamp Hamburg hosted by 90:10’s very own Franz Patzig (Head of Germany). Before he was a successful blogger, digital analyst and social media strategist I recently found out he s...

Business Oath

BUSINESS OATH TO SEEK AND SERVE A GREATER GOOD

I was reading an article in The Economist today about 400 MBA students at Harvard Business School taking an unofficial oath to ‘serve the greater good’. They were rather smugly dismissed as naive ...