Business platform

BEING THE CEO OF A PLATFORM BUSINESS

In a long-tail world it’s becoming increasingly impossible for any single organisation to deal with the fragmentation of demand. Apple’s solution – with its iPhone – was to bec...

Shopkepper

SOCIAL TECHNOLOGY: MAKING BIG BUSINESS SMALL

I was recently at Barcamp Hamburg hosted by 90:10’s very own Franz Patzig (Head of Germany). Before he was a successful blogger, digital analyst and social media strategist I recently found out he s...

Business Oath

BUSINESS OATH TO SEEK AND SERVE A GREATER GOOD

I was reading an article in The Economist today about 400 MBA students at Harvard Business School taking an unofficial oath to ‘serve the greater good’. They were rather smugly dismissed as naive ...

9010 Business

BEING A 90:10 BUSINESS

Brando Social to setup The 90:10 Group.  It’s been a great 13 months that saw us grow from a team of 2 to 15, build a network of leading thinkers from around the globe and achieve some pretty signi...

MSN and Twitter

WHAT IF MSN BOUGHT TWITTER?

There has been a lot of speculation on the value of Twitter and quite rightly. I won’t explore it all but the most recent one says maybe a billion but I think this kind of assessment of the value of...